Melisa Vinocurova
Portfolio

Leadership programDyninno Group

Talent Academy Leadership Program

A 3 to 4 month promotion track for sales agents who want to be promoted into a leadership role: 7 instructor-led trainings, on-the-job tasks, 360 feedback and an assessment center. It replaced promotion decisions based on one manager's opinion.

Audience
Sales agents who want to lead
Format
In-person program, 3 to 4 months
My role
Co-design with the Global L&D Manager, trainings, assessments, facilitator and assessor, replication guide
Tools
PowerPoint, Miro, SharePoint, Google Sheets and Forms
Slides from Training 5, Managing difficult behavior and conflict management, an in-person session. The deck is used together with a facilitator script, stories and scenarios that keep the group involved. Company logo removed.
Problem
Promotions rested on a manager's opinion and a test that couldn't show how someone works day to day.
What I did
Co-designed and piloted the promotion track, built the trainings and assessments, and wrote the guide other offices run it from.
Result
185 candidates, 83 approved, 52 promoted. 4 more locations launched it using the replication guide.
01

Problem and goal

There was no reliable way to decide who was ready to be promoted into a leadership role.

  • Promotions rested on a manager's opinion and a competency test.
  • The test measured knowledge on one day. It did not show how a person performs week to week or takes responsibility for others.
  • Agents did not know what it took to get promoted.

GoalPromotions that are understandable, transparent and objective, open to every agent who meets the criteria.

02

The program

Every candidate goes through the same four stages and knows the criteria from the start.

  1. Pre-trackLaunch, selection criteria, applications
  2. Educational7 trainings, on-the-job tasks, hard-skills mentoring
  3. Assessment360 feedback, assessment center, committee review
  4. Post-trackApproved: talent pool. Not yet: a development plan with L&D follow-up

The seven trainings

IntroIntro sessionHow the track works, self-management, a team contract
1Goal setting and motivationSMART goals, action plans, OKRs and KPIs
2Communication and feedbackNonviolent communication, active listening, feedback models
3Coaching and mentoringGrowth mindset, the GROW model
41:1s and team meetingsAgendas, preparation, feedback in a meeting
5Difficult behavior and conflictConflict modes, VOCAB, resistance to change
6Team building and leadershipTrust, leadership styles, leader vs. manager

Between trainings, candidates practice on the job. They run a real 1:1, a team meeting and a coaching conversation, so each skill is used with real people before the assessment.

A committee of HR, management and Academy representatives decides. Four parts count equally:

Attendance+Practical tasks+360 feedback+Assessment center=Average result
03

How a training is designed

All seven trainings follow one design, so any facilitator can run them and trainees know the rhythm from the first session. Each is 1.5 hours, in person, and comes as a deck, a facilitator guide, and printed activities in two versions: one for trainees, one for the trainer with model answers.

  1. Agenda with timingsTrainees see the plan and how long each block takes.
  2. Short concept block10 to 20 minutes, built on a story or a workplace example.
  3. Practice right afterA 15 to 20 minute activity with a printed handout.
  4. DebriefAnswers compared, then key takeaways to close.

The practice changes with the skill: a SMART goals exercise, a constructive feedback exercise, NVC in practice, coaching with GROW in groups, a 1:1 role play, a team meeting simulation.

Example: Training 5, Managing difficult behavior and conflict

What trainees do
  1. Learn the five conflict-handling modes.
  2. Watch the scene and mark each character's mode on a printed handout.
  3. Compare answers as a group; the trainer has the answer sheet.
  4. Learn VOCAB, then resolve a printed workplace conflict with it, using NVC for the conversation.
  5. Share their resolution with the group.
Why this sequence
Trainees first name the modes in a funny scene that isn't anyone's conflict in the room. Then they apply a method to a realistic case of their own.
04

Results

185candidates in 6 streams
83approved by the committee (45%)
52promoted after the program
+4locations launched it using the replication guide

Figures from the monthly Talent Academy report, September 2026. Another 16 approved candidates are waiting for an open position.

Other locations run the program from my replication guide: every stage with selection rules, email templates and checklists, plus a slide deck, facilitator guide and printable activities for each training.

Five pilot trainees holding a yellow poster of the promotion track they drew
The pilot group with the promotion-track map they drew in a session.
The second group of trainees at lunch with the company founder
The second group at lunch with the company's founder, June 2024. Four of them were promoted after the program. See the post

How the monthly report works

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